Prell Shampoo has a 50-year history and a multi-generational following. In a market filled with new formulas and new promises, we saw the benefit of remaining a

tried-and-true classic. We created a commercial that played off the brand’s iconic visual – the pearl drop. We invited users to share their favorite Prell memories on social media. The overwhelming feedback inspired line extensions.

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line extension    video    digital marketplace    trade show    sales collateral