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Alpha Skin Care
In 1992 Alpha Skin Care launched alpha hydroxy products, becoming the first cosmeceutical to exist in the mass market. Alpha needed a brand refresh.
Keeping the iconic “A” monogram was crucial in keeping brand recognition.
brand design relaunch logo digital marketplace video trade show website line extension
OLD
NEW
ALPHA SKIN / LOGO DESIGN EVOLUTION / DEGREE SYMBOL ILLUSTRATES LEVELS OF SKIN CARE
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NEW
ALPHA SKIN GENDER-NEUTRAL PACKAGE DESIGN
ALPHA SKIN TEEN ACNE-TARGETED LINE EXTENSION EXPLORATION
ALPHA SKIN MEN’S LINE EXTENSION EXPLORATION
DIGITAL MARKETPLACE PLATFORMS
WEBSITE
CONTENT CREATIVE
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